What is ActiveCampaign?
Pros and Cons Values
ActiveCampaign is an intuitive, powerful marketing automation tool that’s great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate marketing workflows no one has the time for.
500+ pre-built automations, a full email template library, and effective contact management. ActiveCampaign helps businesses make meaningful connections across social, email, messaging, chat, and text.
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Best for
Check who ActiveCampaign is best for
Ideally suited for small and medium-sized businesses looking to grow through better customer relationships.
Features
ActiveCampaign Features
The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text.
- AB Testing
- Analytics/ROI Tracking
- Campaign Analytics
- CAN-SPAM Compliance
- Customizable CTAs
- Drip Campaigns
- Event-Triggered Actions
- Lead Management
- Social Media Integration
- Template Management
- Website Visitor Tracking
- WYSIWYG Editor
Over 75% of ActiveCampaign’s customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce.
Security
Is ActiveCampaign HIPAA COMPLIANT?
ActiveCampaign is HIPAA compliant, but only for Enterprise users. However, it is up to you to ensure that you are using the software in a HIPAA-compliant manner.
It is important that you obtain consent from your customers and prospective customers prior to sending text and email marketing messages using the ActiveCampaign service. Obtaining consent is not only common courtesy, but it is required by anti-spam and other privacy and consumer protection laws.
The consequences for not following the rules can be quite severe, with penalties in the U.S. of $500-$1,500 per message in the case of text messages and penalties of up to $16,000 per message in the case of emails. In Canada, penalties range from $1-10 Million, and in both countries, individuals can bring private rights of actions against companies for certain violations.
It is the client’s responsibility to ensure that all necessary consents have been obtained and recorded in compliance with applicable law.
Pricing
ActiveCampaign Pricing
Have real-time conversations with your customers. Get started with 14 days free with all plan tiers.
While trials are more limited than paid accounts, users will be able to try most of our features.
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